Introduction
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Lesson 1 - Why Ecommerce Stores Fail (23:55)
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Lesson 2 - Standing out from the crowd (18:27)
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Lesson 3a - Finding the RIGHT customer (11:10)
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Lesson 3b - Creating the Perfect Customer Profile (15:03)
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Lesson 4 - What Motivates People To Spend Money? (33:20)
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Lesson 5a - Converting Visitors Into Buyers (20:57)
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Lesson 5b - From Awareness To Sale (with Tools) (13:00)
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Lesson 5c - My Suggested Strategy To Gain Awareness (9:17)
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Lesson 5d - The Power Of Your Blog (20:11)
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Lesson 6a - Boosting Store Conversion (20:20)
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Lesson 6b - Crafting Your About page (12:28)
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Lesson 6c - Create An Effective Homepage (29:50)
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Lesson 6d - Creating Simple & Effective Category Pages (20:52)
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Lesson 6e - Creating Product Pages That Convert (43:04)
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Lesson 6f - Getting Your Checkout Pages Right (16:11)
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Lesson 7a - The Importance Of Customer Data (12:44)
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Lesson 7b - How To Collect Customer Data (20:02)
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Lesson 7c - How To Use Your Email List To Drive Sales (17:50)
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Lesson 8 - Customer Loyalty & Retention (20:11)
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Lesson 9a - Getting Your Pricing Strategy Right (15:14)
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Lesson 9b - Creating Value For A Higher Price (15:33)
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Lesson 10a - Using Paid Advertising To Grow Sales (21:56)
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Lesson 10b - Capturing FREE Visitors To Grow Sales (51:07)
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Lesson 11 - Bonus Sales Strategies (19:52)
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Lesson 12 - Tools Of The Trade (11:00)
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Course Summary (32:59)
